At CEDIA Expo in Atlanta last week, JVC launched six new home theater projectors all powered by their proprietary D-ILA (Digital Image Light Amplifier) technology. The projectors are expected to be available later this month ranging from $5,000 to $10,000.
D-ILA is JVC’s proprietary variation on LCoS (Liquid Crystal on Silicon) – an imaging technology that shares some similarities with both LCD and DLP. This generation is powered by JVC’s 0.7-inch full HD D-ILA and wire-grid optical engine. The most notable trait of JVC’s D-ILA projectors is their deep blacks and the new projectors refine this trait even further with native contrast ratios up to 70,000:1 without use of a dynamic iris or other artificial contrast enhancements.

The new projector line includes the DLA-RS35, DLA-RS25 and DLA-RS15 to be marketed by JVC’s professional products group, and the DLA-HD990, DLA-HD950 and DLA-HD550, available through JVC’s consumer electronics group. All six projectors feature the same D-ILA technology and features found in previous models, but add improvements in both performance and usability.
All models inclde double-speed 120Hz Clear Motion Drive technology to reduce motion blurring, and a new screen adjustment mode to optimize the projector for different screen materials. Four of the six new projectors — the DLA-RS35, DLA-RS25, DLA-HD990 and DLA-HD950 — offer JVC’s new “original picture” mode, which is designed to give the colors on these projector’s a more “film-like” look. These same four new models are THX-certified and ISF-certified to assure the highest quality image.
Native contrast ratings of this year’s model line are:
- DLA-HD550: 30,000:1
- DLA-RS15: 32,000:1
- DLA-RS25/DLA-HD950: 50,000:1
- DLA-RS35/DLA-HD990: 70,000:1
Features shared by all six new projectors include:
- Three JVC-developed D-ILA devices (red, green, blue)
- HQV Reon-VX video processor developed by Silicon Optix for precision I/P conversion and scaling;
- A high-performance 1.4 – 2.8:1 zoom lens with motorized focus featuring a large diameter, all-glass lens system with 16 elements in 17 groups that includes an ED lens to project a full HD image with exceptional depth and minimal chromatic aberration;
- Manual adjustment of the gamma curve via an on-screen display, allowing the viewer to adjust projector luminance levels by either increasing contrast in scenes that are too dark or dimming washed-out scenes to ensure precise brightness levels suited to individual preferences or viewing conditions. Up to three settings can be adjusted and stored for future use;
- Flexible set-up with a ±80 percent vertical and ±34 percent horizontal motorized lens shift function that allows the projected picture to be moved horizontally or vertically via the remote control.
Pricing of the new models is as follows:
- DLA-RS35/DLA-HD990: $10,000.00
- DLA-RS25/DLA-HD950: $8,000.00
- DLA-RS15: $5,500.00
- DLA-HD550: $5,000.00
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