It’s Official: Toshiba Turns Blu, Applies to BDA

Surprise — not! Toshiba has

plans to hop on the Blu-ray bandwagon. Just a few weeks ago,

that the company was thinking about the move.

Speculate no more. Today, the company made a statement that Blu-ray products are currently in the works. They've also applied to become members of the Blu-ray Disc Association (BDA).

"In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA," the statement said.

Expect Toshiba to release Blu-ray players as well as BD-enabled computer products sometime this year. Of course, details, dates, specs, pricing and pretty much everything else is currently under wraps.

Toshiba were champions of the now defunct HD DVD format. After a number of movie studios bailed to become exclusive to Blu-ray, Toshiba folded the format in spring 2008.

• What is Blue Ray vs. HD DVD?
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